The Life of a Ladybug

live with intention. walk to the edge. listen hard. practice wellness. play with abandon. laugh. choose with no regret. continue to learn. appreciate your friends. do what you love. live as if this is all there is. -mary anne radmacher

Thursday, June 15, 2006

What? You outta Cris? Mo it up!

Reportedly, the CEO of Cristál has said that he looks upon his company's relationship with hip-hop culture with "interest and serenity." Jay-Z has decided that this man is racist and does not appreciate what hip-hop music and culture have done to promote his product. In Jay-Z's mind, Cristál no longer exists - he will not serve or promote it through any of his business holdings, including his nightclub, nor will he drink it in his personal life. He is now throwing his weight behind Dom Perignon. Because, of course, there has to be a drink of choice among the hip-hop set. Here's my suggestion: They should go with orange juice. It's pure. It's not from concentrate. And I've never heard an orange utter a dubiously racist word in my life.

4 Comments:

At June 16, 2006 10:04 AM, Anonymous PhillyPhile said...

I agree with you, it would be great to see him push something that would help the community like exercising or personal wealth building. However, I have to say that I am proud of Jay-Z and other hip-hop artist that mature realizing the power they have and their responsibility to the community. Although, I relayed these feelings to someone else who insisted that the protest was probably created by a PR rep and not J, himself.

 
At June 16, 2006 10:12 AM, Blogger Toya said...

Hmm ... never thought that it might be a PR ploy, but that makes sense.

I am glad that Jay has given some thought to the marketing power he has. I just wish he would throw that power behind something more important and beneficial for the community.

 
At June 19, 2006 9:01 AM, Blogger Shellee Renee said...

Excerpt from ABCnews.com:

Asked by the magazine if the association between Cristal and the "bling lifestyle" could be detrimental, Rouzaud replied:

"That's a good question, but what can we do? We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business."

By boycotting, wouldn't we (the hip-hop or Jay-Z followers) just be doing what Mr. Rouzaud's wants.

 
At June 20, 2006 11:33 AM, Blogger Toya said...

You know what, though? Does it matter? Why would you want to go somewhere that you're not wanted? If that man doesn't want the money of the hip-hop community, should they really go out of their way to force it down his throat?

 

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